The shift from being an expert at making money to a master of keeping it and making it work for you.

I see a lot of successful business owners who have zero issue making money. They've created 7 and 8 figure businesses with hundreds of thousands, even millions in profit.

You'd think they had it made. That the world would suddenly become easier and they would have an abundance of choice, right?

My experience shows that this often couldn't be further from the truth.

Once you discover how to make money, you become addicted to growth. More marketing, more sales, more team, more tech, more infrastructure.

There's nothing wrong with more.

However, more often requires an evolution of your financial operating system. Without this evolution, we experience the scale tax whereby we outpace the quality of our financial operating system and we're required to throw money to solve our problems.

Who pays the ultimate price of this scale tax? The business owner.

Growth is never free even when it appears to be on the surface.

I've seen CEOs celebrate when they manage to crack their marketing with 7x ROAs and try scale it to the moon left wondering why their bank account is going backwards at a rate of knots.

The fundamental issue is that making money and keeping it are two different skill sets.

This is why we typically work with clients who are high 6 figures and above, because they must first focus on the skill of making money.

Once they crack this code, they often find themselves holding a leaky bucket. Frantically adding more water to the top as they watch helplessly as it flows chaotically onto the floor.

The process of fixing it is simple, not easy.

1. implement a cash-flow operating system we call The Profit Mastery Machine. If you've seen our case studies, it typically increases our client's profits by 15-20% and immediately removes cash-flow bottlenecks

2. Implement a Financial Performance Dashboard. Your financial model can be quantified in a handful of key metrics and broken down into 7 core levers. Once we understand the sensitivity of these levers, we can focus on what moves the needle the fastest

3. a Wealth Toolkit and a plan to deploy it. The truth is that you've never been taught now to manage money and build wealth. When we break it down into a step by step plan and a decision making matrix of 9 steps, wealth building is methodical and boring (as it should be)

The hardest part is coming to terms with the fact that your focus must shift if you want to be financially free. Your earned income will never make you rich, it is what you do with it that matters most.